Case study
Cortico Core
Social Media & Campaign Strategy
A Jaipur-based dental and surgical brand working in a highly specialised space. The challenge was to make a technical, medical campaign understandable, engaging and locally relevant without losing credibility.
500+ Implants · 7 Days
30K+views
Cortico Core was planning an ambitious event involving 500+ implants in 7 days, 200+ dentists, free full-mouth rehabilitation cases and an attempt at a world record.
We created location-led videos across Jaipur, using different languages and familiar locations to connect the campaign with the city while making the communication accessible to a wider audience.
Watch the reel
Making Dentistry More Relatable
23Kviews
We also developed recurring content formats around the personalities of the surgeons and dentists.
The aim was to make a niche medical brand feel more approachable, human and engaging on social media.
- Sach Ya Bakwasmyth-busting dental content
- This vs Thatquick, engaging comparisons
- Dentist-Relatable Contentprofession-specific humour and situations
