Case study
Uttam Sweets
Social Media & Campaign Strategy
A Bikaneri sweets brand that came to us with almost no reach or engagement. Over the course of our work, I developed and executed three campaigns focused on building attention, reach and brand recall.
Bhujiya Day
1.1M+views
With no clear brand owning Bhujiya Day, we saw an opportunity for first-mover advantage. Connecting Bikaner's heritage with Akshaya Tritiya, we claimed 19 April as Bhujiya Day and built the campaign around it.
The campaign was amplified through influencer collaborations and eventually gained recognition on Google alongside major brands.
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Rakhi Campaign
57.4KviewsCampaign still running
An ongoing campaign combining influencer collaborations with original animated content to build festive visibility and engagement.
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Giveaway Campaign
77.5Kviews
Started with a giveaway to quickly build reach and engagement from a low-performing starting point.
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