How I got here

I've always been curious about brands. How they communicate. How people perceive them. And how social media can shape that perception in real time. I chose marketing because creativity makes me feel alive.

Over the last 3 years, I've worked across content writing, social media management, and strategy-led roles in agencies. I've handled multiple brands at once, planned content ecosystems, created daily stories, and collaborated on shoots, while always keeping strategy at the center. What I enjoyed the most is ideation and planning.

Outside work, you'll usually find me reading or drawing. Both help me slow down, observe, and think visually, which reflects in how I approach content as well.